Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers
Year of publication: |
2009
|
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Authors: | Rose, Susan ; Samouel, Phillip |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 1/2, p. 171-190
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Informationsversorgung | Information provision | Produktinformation | Product information | Marktforschung | Market research |
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