Online customer experience in e-retailing : an empirical model of antecedents and outcomes
Year of publication: |
2012
|
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Authors: | Rose, Susan ; Clark, Moira ; Samouel, Phillip ; Hair, Neil |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 2, p. 308-322
|
Subject: | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Kosten-Nutzen-Analyse | Cost-benefit analysis | Strukturgleichungsmodell | Structural equation model |
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