Internal reference price response across store formats
Ossama Elshiewy, Anne O. Peschel
| Year of publication: |
2022
|
|---|---|
| Authors: | Elshiewy, Ossama ; Peschel, Anne Odile |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 3, p. 496-509
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| Subject: | Brand choice | Internal reference price | Store price image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426742