International Advertising: A Research Agenda
Year of publication: |
1994
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Authors: | Zinkhan, George M. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 23.1994, 1, p. 11-16
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