International advertising theory and methodology in the digital information age
Year of publication: |
2012
|
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Authors: | Lin, Carolyn A. |
Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 279-302
|
Subject: | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory | Wissenschaftliche Methode | Scientific method | Digitale Medien | Digital media | Online-Marketing | Internet marketing |
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