International and interdisciplinary perspectives in cross-national and cross-regional research
Ajay K. Manrai
| Year of publication: |
2016
|
|---|---|
| Authors: | Manrai, Ajay K. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 1-2
|
| Subject: | Global markets | shift-share analysis | radio advertising | economic crisis | recession | online shopping behavior | consumer shopping inventory scale | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Welt | World | Wirtschaftskrise | Economic crisis | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1151237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653847