Extent: | Online-Ressource (digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 339 - 369 Introduction; Theory of international brand management; The who is who of Chinese branded companies; Hypotheses - How to enter developed markets; Empirical study; The Chinese way of international brand management; Summary and future research |
ISBN: | 978-3-7908-2030-0 ; 978-3-7908-2029-4 |
Other identifiers: | 10.1007/978-3-7908-2030-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014014431