International branding: Demand- or supply-driven opportunity?
| Year of publication: |
1995
|
|---|---|
| Authors: | Chernatony, Leslie de ; Halliburton, Chris ; Bernath, Ratna |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 12.1995, 2, p. 9-21
|