International branding: demand– or supply‐driven opportunity?
Year of publication: |
1995
|
---|---|
Authors: | de Chernatony, Leslie ; Halliburton, Chris ; Bernath, Ratna |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 12.1995, 2, p. 9-21
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Europe | International marketing | Marketing |
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