International Business and Raging Tigers: Operationalizing the Global Paradigm

Refines and operationalizes the globalization of markets theory. Although cultural evolution tends to be homogenizing many of the world′s tastes and wants, such trends are far from universal. Realizing that the globalization of markets theory, as it now stands, is over‐simplified, enhances this by embracing the theories of anthropologists, who emphasize the impact of technology upon cultural evolution and change.

MoreLess

Year of publication:	1992
Authors:	Walle, A.H.
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 30.1992, 2
Publisher:	MCB UP Ltd
Subject:	International trade \| Marketing theory

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

More details

Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000092 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014934858