International business marketing in emerging country markets : the third wave of internationalization of firms
Year of publication: |
c 2007
|
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Authors: | Jansson, Hans |
Publisher: |
Cheltenham, UK [u.a.] : Elgar |
Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Unternehmensnetzwerk | Business network | Schwellenländer | Emerging economies | Emerging Market | Corporate Network |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXIV, 238 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 1-84720-251-9 ; 978-1-84720-251-2 |
Classification: | Wettbewerb |
Source: | ECONIS - Online Catalogue of the ZBW |
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