International business marketing in emerging country markets : the third wave of internationalization of firms
Hans Jansson
| Year of publication: |
2009 ; Paperback ed.
|
|---|---|
| Authors: | Jansson, Hans |
| Publisher: |
Cheltenham, UK [u.a.] : Edward Elgar |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Unternehmensnetzwerk | Business network | Schwellenländer | Emerging economies | Holismus | Holistic approach | Emerging Market | Corporate Network |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 238 S. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Originally published: 2007 Includes bibliographical references and index. - Originally published: 2007 |
| ISBN: | 978-1-84720-251-2 ; 1-84844-623-3 ; 978-1-84844-623-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003806717