International business marketing
Year of publication: |
2009
|
---|---|
Authors: | Jansson, Hans |
Published in: |
Glocal marketing : think globally and act locally. - Lund : Studentlitteratur, ISBN 978-91-44-05555-8. - 2009, p. 159-188
|
Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Schwellenländer | Emerging economies | Marketingtheorie | Marketing theory | Multinationales Unternehmen | Transnational corporation | Holismus | Holistic approach |
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