International business research
Year of publication: |
2007
|
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Authors: | Neelankavil, James P. |
Publisher: |
Armonk, NY [u.a.] : Sharpe |
Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Internationale Marktforschung | International marketing research | IT-gestütztes Marketing | Computer-assisted marketing | Wirtschaftsforschung |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
Extent: | XVIII, 467 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index 0706 |
ISBN: | 0-7656-1772-2 ; 978-0-7656-1772-9 |
Classification: | Außenwirtschaft: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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