International digital advertising : lessons from around the world
Charles R. Taylor and John P. Costello
| Year of publication: |
2017
|
|---|---|
| Authors: | Taylor, Charles Raymond ; Costello, John P. |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 345-361
|
| Subject: | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Branchenentwicklung | Sector development | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646125