International diversity of authorship in advertising research
Year of publication: |
2017
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Authors: | Eisend, Martin |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 1, p. 3-10
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Subject: | international diversity | authorship | research performance | Diversity Management | Diversity management | Werbung | Advertising | Bibliometrie | Bibliometrics | Multinationales Unternehmen | Transnational corporation |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/02650487.2016.1231970 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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