International Employer Brand Management : A Multilevel Analysis and Segmentation of Students' Preferences

by Lena Christiaans

Introduction -- Theoretical Background and Literature Review -- Conceptual Framework and Deduction of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion of Empirical Findings

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Year of publication:	2013
Authors:	Christiaans, Lena
Publisher:	Wiesbaden : Springer Gabler
Subject:	Personalmarketing \| HR marketing \| Internationales Marketing \| International marketing \| Absolventen \| Graduates \| Europa \| Europe \| Personalpolitik
Description of contents:	Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de]

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Extent:	Online-Ressource (XVIII, 265 p. 16 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Notes:	Description based upon print version of record Introduction -- Theoretical Background and Literature Review -- Conceptual Framework and Deduction of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion of Empirical Findings.
ISBN:	978-3-658-00456-9 ; 1-283-90939-1 ; 978-1-283-90939-6 ; 978-3-658-00455-2
Other identifiers:	10.1007/978-3-658-00456-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014016314