International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Year of publication: |
October 2018
|
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Authors: | Yang, Man |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 5, p. 1045-1056
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Subject: | International entrepreneurial marketing | Multinational corporations | Bricolage | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | KMU | SME | Marketing | Internationaler Markteintritt | International market entry |
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