International services marketing : review of research, 1980 - 1998
Gary Knight
| Year of publication: |
2008
|
|---|---|
| Authors: | Knight, Gary A. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 182-195
|
| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Welt | World | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655892