International market entry decisions : the role of local market factors
Year of publication: |
2010
|
---|---|
Authors: | Couturier, Jerome ; Sola, Davide |
Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 35.2009/10, 4, p. 45-63
|
Subject: | Internationaler Markteintritt | International market entry | Ernährungsindustrie | Food industry | B-to-B-Marketing | Business-to-business marketing | Deutschland | Germany |
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