International expansion of United States franchisors : a status report and propositions for future research
Richard C. Hoffman, Sharon Watson and John F. Preble
| Year of publication: |
October-December 2016
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| Authors: | Hoffman, Richard C. ; Watson, Sharon ; Preble, John F. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 23.2016, 4, p. 180-195
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| Subject: | agency theory | emerging markets | expansion plans | institutional theory | international entry mode | international franchising | resource-based view | strategy | transaction cost economics | United States | USA | Internationaler Markteintritt | International market entry | Prinzipal-Agent-Theorie | Agency theory | Transaktionskosten | Transaction costs | Franchising | Ressourcenorientierter Ansatz | Resource-based view | Institutionenökonomik | Institutional economics | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2016.1224300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628588