International market selection : a cognitive mapping perspective
Year of publication: |
2008
|
---|---|
Authors: | Andersen, Poul Henrik ; Strandskov, Jesper |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 3-22
|
Subject: | Internationales Marketing | International marketing | Kognition | Cognition | Marketingtheorie | Marketing theory |
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