International market selection and segmentation
guest eds.: Nicolas Papadopoulos ...
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Papadopoulos, Nicolas G. (contributor) |
| Published in: | |
| Publisher: |
Bradford : Emerald |
| Subject: | Marktsegmentierung | Market segmentation | Internationales Marketing | International marketing | Arbeitsmarktsegmentation | Labour market segmentation | Welt | World | Internationale Marktsegmentierung | International market segmentation | Theorie | Theory |
| Extent: | S. 226 - 312 graph. Darst. |
|---|---|
| Series: | International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Mehrbändiges Werk ; Multi-volume publication ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben Enth. 4 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242915