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Readings in sales force management
Davis, Kenneth R., (1968)
Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
Management perspectives in marketing
Boone, Louis E., (1972)
Services marketing : text and readings
Carson, David, (1996)
The evolution of marketing in small firms
Carson, David, (2008)
Innovative methodologies in enterprise research
Hine, Damian, (2007)