International marketing : a global perspective
Lee D. Dahringer ; Hans Mühlbacher
| Year of publication: |
1991 ; 1. [Dr.]
|
|---|---|
| Authors: | Dahringer, Lee ; Mühlbacher, Hans |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Internationales Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 677 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-201-50354-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004100105