International marketing : a global perspective
Lee D. Dahringer; Hans Mühlbacher
| Year of publication: |
1991
|
|---|---|
| Authors: | Dahringer, Lee D. |
| Other Persons: | Mühlbacher, Hans (contributor) |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 677 S Ill., graph. Darst., Kt 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-201-50354-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013480467