International marketing : strategy planning, market entry & implementation
Roger Bennett & Jim Blythe
| Year of publication: |
2002 ; 3. ed.
|
|---|---|
| Authors: | Bennett, Roger ; Blythe, Jim |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markteintritt | Market entry | Internationaler Markteintritt | International market entry |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 362 S graph. Darst 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1998 Includes bibliographical references and index |
| ISBN: | 0-7494-3808-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001684344