International marketing
Burgess ; Bothma
| Year of publication: |
2008 ; 2. impr.
|
|---|---|
| Authors: | Burgess, Steven Michael ; Bothma, Cornelius H. |
| Publisher: |
Cape Town [u.a.] : Oxford Univ. Press |
| Subject: | Internationales Marketing | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 512 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931850