International marketing
Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), Mary C. Gilly (University of California, Irvine), John L. Graham (University of California, Irvine), R. Bruce Money (Brigham Young University)
| Year of publication: |
[2016] ; Seventeenth edition
|
|---|---|
| Authors: | Cateora, Philip R. ; Gilly, Mary C. ; Graham, John L. ; Money, R. Bruce |
| Publisher: |
New York, NY : McGraw-Hill Education |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [mheducation.com] |
| Extent: | xxxv, 662 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-07-784216-2 ; 978-0-07-784216-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384285