International marketing
Michael R. Czinkota ; Ilkka A. Ronkainen
| Year of publication: |
2004 ; 7. ed., internat. student ed.
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
| Publisher: |
Mason, Ohio : Thomson South-Western |
| Subject: | Internationales Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-28289-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004447028