International marketing
Michael Czinkota ; Ilkka Ronkainen
| Year of publication: |
2013 ; 10. ed.
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
| Publisher: |
Mason, Ohio [u.a.] : South-Western/Cengage |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXV, 677 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-133-62751-7 ; 1-133-62751-X |
| Source: |
Persistent link: https://www.econbiz.de/10009654390