International marketing
Pervez Ghauri and Philip Cateora
| Year of publication: |
2006 ; 2. ed.
|
|---|---|
| Authors: | Ghauri, Pervez N. ; Cateora, Philip R. |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Export marketing | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIV, 664 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1999 |
| ISBN: | 0-07-710830-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004824947