International marketing
Pervez Ghauri and Philip Cateora
| Year of publication: |
2010 ; 3. ed.
|
|---|---|
| Authors: | Ghauri, Pervez N. ; Cateora, Philip R. |
| Publisher: |
New York : McGraw-Hill Higher Education London : McGraw-Hill [distributor] |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLVI, 682 S. graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: London: McGraw-Hill, 2006. - Includes bibliographical references and index Erscheint: 01. Maerz 2010 |
| ISBN: | 978-0-07-712285-0 ; 0-07-712285-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003909776