International marketing in multinational company subsidiaries in emerging markets : a multidimensional approach
Debora Atala Pires, Thelma Valéria Rocha, Felipe Mendes Borini and Dennys Eduardo Rossetto
| Year of publication: |
2015
|
|---|---|
| Authors: | Pires, Debora Atala ; Rocha, Thelma Valéria ; Borini, Felipe Mendes ; Rossetto, Dennys Eduardo |
| Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 157-177
|
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Ausländische Tochtergesellschaft | Foreign subsidiary | Wissenstransfer | Knowledge transfer | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Brasilien | Brazil |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416179