International marketing in the fast changing world
ed. by Barbara Stöttinger; Bodo B. Schlegelmilch; Shaoming Zou
| Year of publication: |
2015 ; First edition
|
|---|---|
| Other Persons: | Stöttinger, Barbara (ed.) ; Schlegelmilch, Bodo B. (contributor) ; Zou, Shaoming (contributor) |
| Publisher: |
Bingley [u.a.] : Emerald |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XVI, 288 S. graph. Darst. |
|---|---|
| Series: | Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 12 Beitr. |
| ISBN: | 1-78560-233-0 ; 978-1-78560-233-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011397235