International marketing management : strategies, concepts and cases in Europe
by Mario Glowik; Slawomir Smyczek
| Year of publication: |
2011
|
|---|---|
| Authors: | Glowik, Mario ; Smyczek, Slawomir |
| Publisher: |
München : Oldenbourg |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Online Resource
| Extent: | XIII, 325 S. Ill., graph. Darst. 245 mm x 176 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-486-59749-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009234235