International marketing strategies : how to build international market share
Erik Wiklund
| Year of publication: |
1987
|
|---|---|
| Authors: | Wiklund, Erik |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Internationales Marketing | International marketing | USA | United States | Betriebswirtschaftslehre | Business economics | Marketingstrategie | Exportmarketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 195 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-07-070176-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469095