Globales Marketing-Management : eine europäische Perspektive
von Warren J. Keegan; Bodo B. Schlegelmilch; Barbara Stöttinger
| Alternative title: | Global marketing management <dt.> |
|---|---|
| Year of publication: |
2002
|
| Authors: | Keegan, Warren J. ; Schlegelmilch, Bodo B. ; Stöttinger, Barbara |
| Publisher: |
München : Oldenbourg |
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Theorie | Theory | Westeuropa | Western Europe | USA | United States | Betriebswirtschaftslehre | Business economics | Europa |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIII, 789 S. Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Aus dem Engl. übers. - Literaturangaben Literaturangaben |
| ISBN: | 978-3-486-25005-3 ; 3-486-25005-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001647313