International marketing
Vern Terpstra ; Ravi Sarathy
| Year of publication: |
1994 ; 6. ed.
|
|---|---|
| Authors: | Terpstra, Vern ; Sarathy, Ravi |
| Publisher: |
Fort Worth, Tex. [u.a.] : Dryden Press [u.a.] |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 726 S. : Ill., graph. Darst., Kt. 1 Kt.-Beil. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-097053-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004204035