International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Patricia Kraft, Michael Dowling and Roland Helm
| Year of publication: |
2012
|
|---|---|
| Authors: | Kraft, Patricia ; Dowling, Michael ; Helm, Roland |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 8.2012, 3, p. 293-315
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117286