International retail firm acceptance : beware of the flattery
Year of publication: |
2015
|
---|---|
Authors: | Buame, Samuel Kwasi ; Acheampong, George |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 14.2015, 3, p. 292-309
|
Subject: | retailing | internationalisation | ingratiation | institutional theory | legitimacy | Ghana | Einzelhandel | Retail trade | Globalisierung | Globalization | Institutionenökonomik | Institutional economics | Legitimität | Legitimacy | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
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