International strategic marketing : a European perspective
Marilyn A. Stone and J. B. McCall
| Year of publication: |
2004 ; 1. publ.
|
|---|---|
| Authors: | Stone, Marilyn A. ; MacCall, J. B. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | EU-Staaten | EU countries | Welt | World | Europäische Union | Export | Marketing | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 262 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-415-31416-X ; 0-415-31417-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001738777