International strategic marketing of small construction consultancy firms : the case of Cypriot firms
Alkis Thrassou; Demetris Vrontis
| Year of publication: |
2008
|
|---|---|
| Authors: | Thrassou, Alkis ; Vrontis, Demetris |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 6.2008, 2, p. 296-314
|
| Subject: | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | KMU | SME | Unternehmensberatung | Consultancy services | Zypern | Cyprus |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743280