The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness - Do new products take off at consistently different times in different countries? Why?
Year of publication: |
2003
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Authors: | Tellis, Gerard J. ; Stremersch, Stefan ; Yin, Eden |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 2, p. 188-208
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