The international takeoff of new products : the role of economics, culture, and country innovativeness
Gerard J. Tellis, Stefan Stremersch, and Eden Yin
| Year of publication: |
2002
|
|---|---|
| Authors: | Tellis, Gerard J. ; Stremersch, Stefan ; Yin, Eden |
| Publisher: |
Cambridge, Mass. |
| Subject: | Welt | World | Innovation |
| Extent: | 44 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,121 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001740532