Internationale Werbebudgetierung in der Automobilindustrie
Year of publication: |
1989
|
---|---|
Authors: | Landwehr, Rainer |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 11.1989, 4, p. 230-238
|
Subject: | Werbung | Advertising | Kfz-Markt | Automotive market |
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