Internationales Marketing
Klaus Backhaus ; Markus Voeth
| Year of publication: |
2010 ; 6., überarb. Aufl.
|
|---|---|
| Authors: | Backhaus, Klaus ; Voeth, Markus |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Internationales Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XI, 423 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7910-2652-7 |
| Classification: | Marketing ; Wettbewerb |
| Source: |
Persistent link: https://www.econbiz.de/10008785189