Internationales Marketing-Management : Grundlagen, Strategien, Instrumente, Kontrolle und Organisation
hrsg. von Arnold Hermanns ...
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Hermanns, Arnold (ed.) ; Wißmeier, Urban Kilian (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | Internationales Marketing | International marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 516 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie enthalten ; Bibliography included ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. 15 Beitr. - Literaturverz. S. [483] - 507 |
| ISBN: | 3-8006-1868-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000532720