Internationalisation of an Austrian SME with a sales agent to Mexico and the USA in the automotive sector
Year of publication: |
2020
|
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Authors: | Philippi, Caroline ; Bobek, Vito ; Horvat, Tatjana ; Maček, Anita ; Justinek, Gorazd |
Published in: |
International journal of globalisation and small business : IJGSB. - Genève : Inderscience Enterprises, ISSN 1479-3067, ZDB-ID 2193762-X. - Vol. 11.2020, 1, p. 39-64
|
Subject: | SME internationalisation | business expansion | market entry strategy | market development | USA | Mexico | United States | KMU | SME | Mexiko | Internationaler Markteintritt | International market entry | Kfz-Industrie | Automotive industry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation |
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