Internationalisierung Schweizer Marken : Jubiläumsstudie zum 60-jährigen Bestehen der GfM Schweizerische Gesellschaft für Marketing
Torsten Tomczak; Joachim Kernstock; Nicole B. Schubiger
| Year of publication: |
2002
|
|---|---|
| Authors: | Tomczak, Torsten |
| Other Persons: | Kernstock, Joachim (contributor) ; Wenger-Schubiger, Nicole Beatrice (contributor) ; Schubiger, Nicole (contributor) |
| Institutions: | Schweizerische Gesellschaft für Marketing (contributor) |
| Publisher: |
St. Gallen : Verl. Thexis |
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Schweiz | Switzerland | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 63 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | [02.1036 G] kart. : EUR 161.00, sfr 250.00 |
| ISBN: | 3-908545-81-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275305